{"id":2317,"date":"2022-03-08T22:58:46","date_gmt":"2022-03-08T22:58:46","guid":{"rendered":"https:\/\/organicgrid.com\/website_d8c42cae\/repositioning-an-e-commerce-brand-to-better-define-its-target-messaging-and-overall-look-and-feel\/"},"modified":"2024-07-24T14:26:17","modified_gmt":"2024-07-24T14:26:17","slug":"repositioning-an-e-commerce-brand-to-better-define-its-target-messaging-and-overall-look-and-feel","status":"publish","type":"post","link":"https:\/\/organicgrid.com\/website_d8c42cae\/repositioning-an-e-commerce-brand-to-better-define-its-target-messaging-and-overall-look-and-feel\/","title":{"rendered":"Repositioning an e-commerce brand to better define its target, messaging and overall look and feel."},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Repositioning an e-commerce brand to better define its target, messaging and overall look and feel. A robust Discovery process, including consumer research, provided insights for repositioning ProFresh &#8211; a brand that has been around for over 30 years. With research indicating that chronic bad breath is a challenge for millennials and boomers alike, the brand needed to strengthen its position and messaging, and refresh its appeal to engage with this broad audience.<\/p>\n","protected":false},"author":1,"featured_media":3938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"nf_dc_page":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/organicgrid.com\/website_d8c42cae\/wp-json\/wp\/v2\/posts\/2317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/organicgrid.com\/website_d8c42cae\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/organicgrid.com\/website_d8c42cae\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/organicgrid.com\/website_d8c42cae\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/organicgrid.com\/website_d8c42cae\/wp-json\/wp\/v2\/comments?post=2317"}],"version-history":[{"count":6,"href":"https:\/\/organicgrid.com\/website_d8c42cae\/wp-json\/wp\/v2\/posts\/2317\/revisions"}],"predecessor-version":[{"id":3968,"href":"https:\/\/organicgrid.com\/website_d8c42cae\/wp-json\/wp\/v2\/posts\/2317\/revisions\/3968"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/organicgrid.com\/website_d8c42cae\/wp-json\/wp\/v2\/media\/3938"}],"wp:attachment":[{"href":"https:\/\/organicgrid.com\/website_d8c42cae\/wp-json\/wp\/v2\/media?parent=2317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/organicgrid.com\/website_d8c42cae\/wp-json\/wp\/v2\/categories?post=2317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/organicgrid.com\/website_d8c42cae\/wp-json\/wp\/v2\/tags?post=2317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}