{"id":816,"date":"2024-05-06T11:58:02","date_gmt":"2024-05-06T11:58:02","guid":{"rendered":"https:\/\/organicgrid.com\/website_d8c42cae\/?post_type=case-study&#038;p=816"},"modified":"2024-07-31T13:51:24","modified_gmt":"2024-07-31T13:51:24","slug":"procter-gamble","status":"publish","type":"case-study","link":"https:\/\/organicgrid.com\/website_d8c42cae\/case-study\/procter-gamble\/","title":{"rendered":"Procter &#038; Gamble"},"content":{"rendered":"<section id=\"816\" class=\"page-header__section block-page-header\">\n            <div class=\"parallax-image-block\">\n            <a href=\"javascript:void(0);\" class=\"btn-start-project sf-open-2023 tr-delay\" rel=\"nofollow\">\n                <span>start a project<\/span>\n            <\/a>\n            <div class=\"logo-box\">Logo Corner<\/div>\n            <img decoding=\"async\" id=\"banner_6a571744aa007\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Procter_Hero.webp\" alt=\"procter-gamble\" data-images=\"[&quot;https:\\\/\\\/organicgrid.com\\\/website_d8c42cae\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Procter_Hero.webp&quot;]\"  class=\"page-header__img\">\n        <\/div>\n    \t<div class=\"page-header__info tr-delay\">\n\t\t\n\n<h1 class=\"wp-block-heading ph-title pos-lb capt\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#e9bb00\" class=\"has-inline-color\">Procter &amp; Gamble<\/mark><\/h1>\n\n\n\n<h2 class=\"wp-block-heading ph-content pos-lb capt\">Crafting and defining the visual vocabulary for one of the world\u2019s most recognized household brands.<\/h2>\n\n\n\t<\/div>\n\t<a href=\"#scroll-down\" class=\"pos-rb capt scroll-arrow tr-delay\">\n        Scroll Arrow\n        <svg version=\"1.1\" id=\"Layer_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"20.605px\" height=\"24.188px\" viewBox=\"0 0 20.605 24.188\" enable-background=\"new 0 0 20.605 24.188\" xml:space=\"preserve\"> <g> <defs> <rect id=\"SVGID_1_\" y=\"0\" width=\"20.606\" height=\"24.187\"\/> <\/defs> <clipPath id=\"SVGID_2_\"> <use xlink:href=\"#SVGID_1_\"  overflow=\"visible\"\/> <\/clipPath> <path clip-path=\"url(#SVGID_2_)\" fill=\"#6D6D6D\" d=\"M20.443,13.479c-0.106-0.107-0.25-0.17-0.401-0.171 c-0.151-0.002-0.297,0.057-0.404,0.162l-8.768,8.786V6.696V5.571V0.575h-0.001c0.003-0.152-0.056-0.298-0.163-0.406 C10.601,0.061,10.454,0,10.304,0c-0.152,0-0.298,0.061-0.404,0.169C9.792,0.277,9.734,0.423,9.736,0.575v4.996v1.125v15.561 l-8.768-8.786c-0.108-0.105-0.253-0.164-0.405-0.162c-0.151,0.001-0.295,0.063-0.401,0.171C0.057,13.588-0.001,13.734,0,13.885 c0.001,0.151,0.063,0.296,0.171,0.401l9.724,9.724c0.105,0.112,0.253,0.176,0.407,0.177c0.018,0.001,0.035,0.001,0.053,0h0.001 c0.129-0.018,0.248-0.081,0.336-0.177l9.742-9.724c0.107-0.105,0.17-0.25,0.171-0.401C20.607,13.734,20.549,13.588,20.443,13.479\" \/> <\/g> <\/svg>\n\t<\/a>\n<\/section>\n<div id=\"scroll-down\"><\/div>\n\n<script>\n    jQuery(document).ready(function($) {\n        var data_images = $(\"#banner_6a571744aa007\").attr(\"data-images\");\n        if(data_images !== \"\"){\n            data_images = JSON.parse(data_images);\n            if(data_images.length){\n                var number = Math.floor(Math.random()*data_images.length);  \n                var random_img_url = data_images[number];\n                $(\"#banner_6a571744aa007\").attr(\"src\", random_img_url);\n            }\n        }\n    });\n<\/script>\n\n\n<div style=\"height:12.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"816\" class=\"intro__text container block-intro-text\">\n\t\n\n<h2 class=\"wp-block-heading\">Procter &amp; Gamble, a global consumer goods giant, navigates the challenge of unifying visuals among 65+ diverse personal care, household, and cleaning products. Establishing enduring audience connections hinges on tapping into behaviors \u2013 that emotional resonance evoked when users trust and engage with their products. These visual narratives transcend mere product display; they encapsulate a narrative of vitality and well-being, symbolizing the enriched, vibrant lifestyle their products foster.<\/h2>\n\n\n<\/div>\n\n\n<div style=\"height:12.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"816\" class=\"service_partner_list block-services-and-partners-list\">\n    <div class=\"container\">\n        <div class=\"row\">\n                            <div class=\"col-6\" data-aos=\"fade-up\" data-aos-duration=\"1000\">\n                    <h2>Services<\/h2>\n                    <div class=\"service_list_item\">\n                        <ul>\n                                                        <li>Conceptual Design<\/li>\n                                                        <li>Corporate Image Library<\/li>\n                                                        <li>Photography<\/li>\n                                                        <li>Video<\/li>\n                                                   \n                        <\/ul>\n                    <\/div>\n                <\/div>\n                            <div class=\"col-3\" data-aos=\"fade-up\" data-aos-duration=\"1000\" data-aos-delay=\"500\">\n                    <h2>Partners<\/h2>\n                    <div class=\"partner_list_item\">\n                        <ul>\n                                                        <li>Interbrand<\/li>\n                                                        <li>Zave Smith Photography<\/li>\n                                                    <\/ul>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n<div style=\"height:12.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full full-width-image-parallax\"><img loading=\"lazy\" decoding=\"async\" width=\"2800\" height=\"1850\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/ProcterGamble-Parallax-01-1.jpg\" alt=\"\" class=\"wp-image-4795\" srcset=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/ProcterGamble-Parallax-01-1.jpg 2800w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/ProcterGamble-Parallax-01-1-300x198.jpg 300w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/ProcterGamble-Parallax-01-1-1024x677.jpg 1024w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/ProcterGamble-Parallax-01-1-768x507.jpg 768w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/ProcterGamble-Parallax-01-1-1536x1015.jpg 1536w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/ProcterGamble-Parallax-01-1-2048x1353.jpg 2048w\" sizes=\"auto, (max-width: 2800px) 100vw, 2800px\" \/><\/figure>\n\n\n\n<div style=\"height:12.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" style=\"letter-spacing:0.15em;text-transform:uppercase\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#e9bb00\" class=\"has-inline-color\">Engage<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-color has-link-color has-heading-4-font-size wp-elements-0e83b5ec868aea548c2542a1fe39f14c\" style=\"color:#686868\"><strong>P&amp;G&#8217;s Consumer Evolution<\/strong><br>Employing strategic photography reshapes in-store experiences, enhancing consumer perception and subsequently driving sales.<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column split-text-item is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Leveraging consumer insights and purchasing behavior data, we pinpointed crucial differentiators for P&amp;G. It was imperative to transform their in-store marketing and advertising, reframing their perception from an array of household products to a cohesive consumer brand experience. Success hinged on ensuring customers departed understanding that selecting any P&amp;G product equated to choosing top-tier quality for their family&#8217;s well-being. Our strategic brand photography bolstered this narrative, yielding amplified in-store sales while reinforcing this consumer-centric ideology.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:12.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n<section id=\"816\" class=\"video-lightbox__section block-video-lightbox video-lightbox__layout-2\">\n    <div class=\"container\">\n                    <div class=\"video_grid\">\n                                        <div class=\"video-lightbox__block no-anchor img_animation\" data-aos>\n                                                        <img decoding=\"async\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/02_Procter.jpg\" alt=\"\" class=\"video-lightbox__cover\">\n                                                    <\/div>\n                                            <div class=\"video-lightbox__block no-anchor img_animation\" data-aos>\n                                                        <img decoding=\"async\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/03_Procter.jpg\" alt=\"\" class=\"video-lightbox__cover\">\n                                                    <\/div>\n                                            <div class=\"video-lightbox__block no-anchor img_animation\" data-aos>\n                                                        <img decoding=\"async\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/04_Procter.jpg\" alt=\"\" class=\"video-lightbox__cover\">\n                                                    <\/div>\n                                <\/div>\n            <\/div>\n<\/section>\n\n\n<div style=\"height:12.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full full-width-image-parallax\"><img loading=\"lazy\" decoding=\"async\" width=\"2800\" height=\"1850\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/ProcterGamble-Parallax-02-1.jpg\" alt=\"\" class=\"wp-image-4797\" srcset=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/ProcterGamble-Parallax-02-1.jpg 2800w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/ProcterGamble-Parallax-02-1-300x198.jpg 300w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/ProcterGamble-Parallax-02-1-1024x677.jpg 1024w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/ProcterGamble-Parallax-02-1-768x507.jpg 768w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/ProcterGamble-Parallax-02-1-1536x1015.jpg 1536w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/ProcterGamble-Parallax-02-1-2048x1353.jpg 2048w\" sizes=\"auto, (max-width: 2800px) 100vw, 2800px\" \/><\/figure>\n\n\n\n<div style=\"height:12.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide split-text-item\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#e9bb00\" class=\"has-inline-color\">Excite<\/mark><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Enthused by the opportunity to craft an extensive library of lifestyle images for versatile integration across diverse marketing collateral, our collaboration with Procter &amp; Gamble and their branding agency was intensive. Working in tandem, we orchestrated a dynamic range of product and lifestyle visuals. This entailed meticulous location scouting, precision in talent curation, detailed scheduling, expert photography, and precise retouching, culminating in a seamless, cohesive visual journey for their audience. This visual narrative not only captured the essence of P&amp;G\u2019s brand but also resonated deeply with their audience. The collaborative effort meticulously curated a tapestry of visuals, each meticulously crafted to showcase the products in real-life settings. Through thoughtful location scouting, precise talent selection, and expert photography, we ensured each image contributed cohesively to a comprehensive brand story, fostering a profound connection with consumers.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:12.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n<section id=\"816\" class=\"video-lightbox__section block-video-lightbox video-lightbox__layout-1\">\n    <div class=\"container\">\n                    <div class=\"video_grid\">\n                                        <div class=\"video-lightbox__block no-anchor img_animation\" data-aos>\n                                                        <img decoding=\"async\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/06_Procter.jpg\" alt=\"\" class=\"video-lightbox__cover\">\n                                                    <\/div>\n                                            <div class=\"video-lightbox__block no-anchor img_animation\" data-aos>\n                                                        <img decoding=\"async\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/07_Procter.jpg\" alt=\"\" class=\"video-lightbox__cover\">\n                                                    <\/div>\n                                            <div class=\"video-lightbox__block no-anchor img_animation\" data-aos>\n                                                        <img decoding=\"async\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/08_Procter.jpg\" alt=\"\" class=\"video-lightbox__cover\">\n                                                    <\/div>\n                                <\/div>\n            <\/div>\n<\/section>\n\n\n<div style=\"height:12.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full full-width-image-parallax\"><img loading=\"lazy\" decoding=\"async\" width=\"2800\" height=\"1850\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/ProcterGamble-Parallax-03-1.jpg\" alt=\"\" class=\"wp-image-4800\" srcset=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/ProcterGamble-Parallax-03-1.jpg 2800w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/ProcterGamble-Parallax-03-1-300x198.jpg 300w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/ProcterGamble-Parallax-03-1-1024x677.jpg 1024w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/ProcterGamble-Parallax-03-1-768x507.jpg 768w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/ProcterGamble-Parallax-03-1-1536x1015.jpg 1536w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/ProcterGamble-Parallax-03-1-2048x1353.jpg 2048w\" sizes=\"auto, (max-width: 2800px) 100vw, 2800px\" \/><\/figure>\n\n\n\n<div style=\"height:12.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide split-text-item\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#e9bb00\" class=\"has-inline-color\">Inspire<\/mark><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The infusion of this new brand photography facilitated Procter &amp; Gamble in harmonizing the visual essence of numerous brands spanning various geographic territories. This consolidated resource pool empowered the enterprise to tailor national campaigns suiting local nuances and financial parameters. Beyond that, these visuals fostered genuine consumer connections, transcending mere transactions to cultivate lasting brand affinity with every product purchase. The incorporation of this new brand photography served as a unifying force for Procter &amp; Gamble, enabling a cohesive visual representation across diverse global brands. This consolidation not only allowed for customization in national campaigns but also accommodated local preferences and budgetary considerations. Moreover, these visuals went beyond transactional engagement, fostering authentic consumer relationships that persisted, reinforcing brand loyalty with each purchase and interaction.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:12.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n<section id=\"816\" class=\"video-lightbox__section block-video-lightbox video-lightbox__layout-2\">\n    <div class=\"container\">\n                    <div class=\"video_grid\">\n                                        <div class=\"video-lightbox__block no-anchor img_animation\" data-aos>\n                                                        <img decoding=\"async\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/10_Procter.jpg\" alt=\"\" class=\"video-lightbox__cover\">\n                                                    <\/div>\n                                            <div class=\"video-lightbox__block no-anchor img_animation\" data-aos>\n                                                        <img decoding=\"async\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/11_Procter.jpg\" alt=\"\" class=\"video-lightbox__cover\">\n                                                    <\/div>\n                                            <div class=\"video-lightbox__block no-anchor img_animation\" data-aos>\n                                                        <img decoding=\"async\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/12_Procter.jpg\" alt=\"\" class=\"video-lightbox__cover\">\n                                                    <\/div>\n                                <\/div>\n            <\/div>\n<\/section>\n\n\n<div style=\"height:2.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"816\" class=\"quote_block block-quote-block\">\n    <div class=\"container\">\n        <div class=\"quote_block__inner\" data-aos=\"fade-up\" data-aos-duration=\"1000\">\n                        <div class=\"quote_block__thumb\">\n                <img decoding=\"async\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/13_Procter.jpg\" alt=\"\"\/>\n            <\/div>\n                        <div class=\"quote_block__text\">\n                                <p>Xhilarate went out of their way to make a very difficult and demanding photography shoot go smoothly and flawlessly.<\/p>\n                                <div class=\"q_author\">\n                                        \u2013 Jen Vorhees <span>\/<\/span>\n                                        Creative Director  <span>\/<\/span> \n                    Interbrand                <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"featured_media":834,"parent":0,"template":"","meta":{"_acf_changed":false,"nf_dc_page":""},"service":[90,91,9,36],"partner":[96,19],"class_list":["post-816","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","service-conceptual-design","service-corporate-image-library","service-photography","service-video","partner-interbrand","partner-zave-smith-photography"],"acf":[],"_links":{"self":[{"href":"https:\/\/organicgrid.com\/website_d8c42cae\/wp-json\/wp\/v2\/case-study\/816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/organicgrid.com\/website_d8c42cae\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/organicgrid.com\/website_d8c42cae\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/organicgrid.com\/website_d8c42cae\/wp-json\/wp\/v2\/media\/834"}],"wp:attachment":[{"href":"https:\/\/organicgrid.com\/website_d8c42cae\/wp-json\/wp\/v2\/media?parent=816"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/organicgrid.com\/website_d8c42cae\/wp-json\/wp\/v2\/service?post=816"},{"taxonomy":"partner","embeddable":true,"href":"https:\/\/organicgrid.com\/website_d8c42cae\/wp-json\/wp\/v2\/partner?post=816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}