{"id":615,"date":"2024-05-06T06:14:26","date_gmt":"2024-05-06T06:14:26","guid":{"rendered":"https:\/\/organicgrid.com\/website_d8c42cae\/?post_type=case-study&#038;p=615"},"modified":"2024-07-31T13:59:54","modified_gmt":"2024-07-31T13:59:54","slug":"oddschecker","status":"publish","type":"case-study","link":"https:\/\/organicgrid.com\/website_d8c42cae\/case-study\/oddschecker\/","title":{"rendered":"Oddschecker"},"content":{"rendered":"<section id=\"615\" class=\"page-header__section block-page-header\">\n            <div class=\"parallax-image-block\">\n            <a href=\"javascript:void(0);\" class=\"btn-start-project sf-open-2023 tr-delay\" rel=\"nofollow\">\n                <span>start a project<\/span>\n            <\/a>\n            <div class=\"logo-box\">Logo Corner<\/div>\n            <img decoding=\"async\" id=\"banner_6a5715f21cd92\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Oddschecker_Hero.webp\" alt=\"oddschecker\" data-images=\"[&quot;https:\\\/\\\/organicgrid.com\\\/website_d8c42cae\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Oddschecker_Hero.webp&quot;]\"  class=\"page-header__img\">\n        <\/div>\n    \t<div class=\"page-header__info tr-delay\">\n\t\t\n\n<h1 class=\"wp-block-heading ph-title pos-lb capt\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#2eb67d\" class=\"has-inline-color\">Oddschecker<\/mark><\/h1>\n\n\n\n<h2 class=\"wp-block-heading ph-content pos-lb capt\">The collaborative branding efforts between the US and UK triumphantly contribute to beating the odds together.<\/h2>\n\n\n\t<\/div>\n\t<a href=\"#scroll-down\" class=\"pos-rb capt scroll-arrow tr-delay\">\n        Scroll Arrow\n        <svg version=\"1.1\" id=\"Layer_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"20.605px\" height=\"24.188px\" viewBox=\"0 0 20.605 24.188\" enable-background=\"new 0 0 20.605 24.188\" xml:space=\"preserve\"> <g> <defs> <rect id=\"SVGID_1_\" y=\"0\" width=\"20.606\" height=\"24.187\"\/> <\/defs> <clipPath id=\"SVGID_2_\"> <use xlink:href=\"#SVGID_1_\"  overflow=\"visible\"\/> <\/clipPath> <path clip-path=\"url(#SVGID_2_)\" fill=\"#6D6D6D\" d=\"M20.443,13.479c-0.106-0.107-0.25-0.17-0.401-0.171 c-0.151-0.002-0.297,0.057-0.404,0.162l-8.768,8.786V6.696V5.571V0.575h-0.001c0.003-0.152-0.056-0.298-0.163-0.406 C10.601,0.061,10.454,0,10.304,0c-0.152,0-0.298,0.061-0.404,0.169C9.792,0.277,9.734,0.423,9.736,0.575v4.996v1.125v15.561 l-8.768-8.786c-0.108-0.105-0.253-0.164-0.405-0.162c-0.151,0.001-0.295,0.063-0.401,0.171C0.057,13.588-0.001,13.734,0,13.885 c0.001,0.151,0.063,0.296,0.171,0.401l9.724,9.724c0.105,0.112,0.253,0.176,0.407,0.177c0.018,0.001,0.035,0.001,0.053,0h0.001 c0.129-0.018,0.248-0.081,0.336-0.177l9.742-9.724c0.107-0.105,0.17-0.25,0.171-0.401C20.607,13.734,20.549,13.588,20.443,13.479\" \/> <\/g> <\/svg>\n\t<\/a>\n<\/section>\n<div id=\"scroll-down\"><\/div>\n\n<script>\n    jQuery(document).ready(function($) {\n        var data_images = $(\"#banner_6a5715f21cd92\").attr(\"data-images\");\n        if(data_images !== \"\"){\n            data_images = JSON.parse(data_images);\n            if(data_images.length){\n                var number = Math.floor(Math.random()*data_images.length);  \n                var random_img_url = data_images[number];\n                $(\"#banner_6a5715f21cd92\").attr(\"src\", random_img_url);\n            }\n        }\n    });\n<\/script>\n\n\n<div style=\"height:12.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"615\" class=\"intro__text container block-intro-text\">\n\t\n\n<h2 class=\"wp-block-heading\">OddsChecker, a venture under the ownership of Flutter Entertainment, embarked on a substantial revamp of its sports betting odds comparison platform in the United States. This extensive overhaul included a comprehensive rebranding initiative, introducing a strikingly new logo, a compelling tagline, and a redesigned aesthetic aimed at elevating the user experience, ensuring optimal functionality, and delivering an enticing visual appeal for its audience.<\/h2>\n\n\n<\/div>\n\n\n<div style=\"height:12.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"615\" class=\"service_partner_list block-services-and-partners-list\">\n    <div class=\"container\">\n        <div class=\"row\">\n                            <div class=\"col-6\" data-aos=\"fade-up\" data-aos-duration=\"1000\">\n                    <h2>Services<\/h2>\n                    <div class=\"service_list_item\">\n                        <ul>\n                                                        <li>Art Direction<\/li>\n                                                        <li>Brand Styleguides<\/li>\n                                                        <li>Branding Strategy<\/li>\n                                                        <li>Competitive Analysis<\/li>\n                                                        <li>Logo<\/li>\n                                                        <li>Look &amp; Feel<\/li>\n                                                        <li>Mood Boards<\/li>\n                                                        <li>Stylescapes<\/li>\n                                                        <li>Tagline<\/li>\n                                                        <li>Visual Assets<\/li>\n                                                   \n                        <\/ul>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n<div style=\"height:12.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full full-width-image-parallax\"><img loading=\"lazy\" decoding=\"async\" width=\"2800\" height=\"1850\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Oddschecker-Parallax-01-1.jpg\" alt=\"\" class=\"wp-image-4811\" srcset=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Oddschecker-Parallax-01-1.jpg 2800w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Oddschecker-Parallax-01-1-300x198.jpg 300w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Oddschecker-Parallax-01-1-1024x677.jpg 1024w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Oddschecker-Parallax-01-1-768x507.jpg 768w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Oddschecker-Parallax-01-1-1536x1015.jpg 1536w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Oddschecker-Parallax-01-1-2048x1353.jpg 2048w\" sizes=\"auto, (max-width: 2800px) 100vw, 2800px\" \/><\/figure>\n\n\n\n<div style=\"height:12.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" style=\"letter-spacing:0.15em;text-transform:uppercase\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#2eb67d\" class=\"has-inline-color\">Engage<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-color has-link-color has-heading-4-font-size wp-elements-c06ddc996b5115ced39fdfda4eaf6c30\" style=\"color:#686868\"><strong>Insights Drive Innovation<\/strong><br>Immersive redesign ignites user motivation &amp; engagement, amplifying experience in online sports betting.<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column split-text-item is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">OddsChecker meticulously executed several rounds of research involving nearly 15,000 participants from various regions across the U.S., providing invaluable insights to deeply connect with and comprehend our users\u2019 needs. To ensure a comprehensive grasp of the necessary messaging and concurrently craft a distinctive visual brand encounter, an exhaustive audit was conducted. This encompassed a thorough examination of the NJ sports betting market, comprehensive scrutiny of general sports media across digital, print, TV, and radio platforms, as well as detailed analyses of sportsbooks and sports odds. OddsChecker\u2019s commitment to user-centricity continued with a granular analysis of emerging trends and consumer preferences, further informing the&nbsp; strategic roadmap. Collaborations with experts and innovative analytics software helped create user-friendly interfaces and data-driven content, reinforcing our leadership in sports betting.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:12.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n<section id=\"615\" class=\"video-lightbox__section block-video-lightbox video-lightbox__layout-2\">\n    <div class=\"container\">\n                    <div class=\"video_grid\">\n                                        <div class=\"video-lightbox__block no-anchor img_animation\" data-aos>\n                                                        <img decoding=\"async\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/02_Oddschecker.jpg\" alt=\"\" class=\"video-lightbox__cover\">\n                                                    <\/div>\n                                            <div class=\"video-lightbox__block no-anchor img_animation\" data-aos>\n                                                        <img decoding=\"async\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/03_Oddschecker.jpg\" alt=\"\" class=\"video-lightbox__cover\">\n                                                    <\/div>\n                                            <div class=\"video-lightbox__block no-anchor img_animation\" data-aos>\n                                                        <img decoding=\"async\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/04_Oddschecker.jpg\" alt=\"\" class=\"video-lightbox__cover\">\n                                                    <\/div>\n                                <\/div>\n            <\/div>\n<\/section>\n\n\n<div style=\"height:12.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full full-width-image-parallax\"><img loading=\"lazy\" decoding=\"async\" width=\"2800\" height=\"1850\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Oddschecker-Parallax-02-1.jpg\" alt=\"\" class=\"wp-image-4812\" srcset=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Oddschecker-Parallax-02-1.jpg 2800w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Oddschecker-Parallax-02-1-300x198.jpg 300w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Oddschecker-Parallax-02-1-1024x677.jpg 1024w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Oddschecker-Parallax-02-1-768x507.jpg 768w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Oddschecker-Parallax-02-1-1536x1015.jpg 1536w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Oddschecker-Parallax-02-1-2048x1353.jpg 2048w\" sizes=\"auto, (max-width: 2800px) 100vw, 2800px\" \/><\/figure>\n\n\n\n<div style=\"height:12.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide split-text-item\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#2eb67d\" class=\"has-inline-color\">Excite<\/mark><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding the prevalence of mobile platforms in online sports betting, we deliberately fashioned a bold, dynamic appearance that remains effortlessly navigable. The design ethos prioritized an interface that exudes vigor and facilitates seamless navigation for users. Introducing the revamped logo, we strategically incorporated an amalgamation of elements: a fused check mark symbolizing energy, action, and enthusiasm, with the ball positioned at its apex, serving as both a focal point and a representation of ambition, drawing attention and setting a target for users to aim toward. This redesign optimally aligns with the modern user&#8217;s preferences, fostering engagement and elevating their overall experience. Furthermore, this thoughtful redesign not only meets but exceeds the expectations of today&#8217;s users. By seamlessly integrating these vibrant elements into our platform, we have not only captured attention but also sparked motivation, creating an immersive environment that propels users toward their desired objectives. This user-centric approach ensures an enjoyable and productive experience, enhancing their journey within the platform and amplifying their sense of accomplishment in the realm of online sports betting.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:12.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n<section id=\"615\" class=\"video-lightbox__section block-video-lightbox video-lightbox__layout-1\">\n    <div class=\"container\">\n                    <div class=\"video_grid\">\n                                        <div class=\"video-lightbox__block no-anchor img_animation\" data-aos>\n                                                        <img decoding=\"async\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/06_Oddschecker.jpg\" alt=\"\" class=\"video-lightbox__cover\">\n                                                    <\/div>\n                                            <div class=\"video-lightbox__block no-anchor img_animation\" data-aos>\n                                                        <img decoding=\"async\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/07_Oddschecker.jpg\" alt=\"\" class=\"video-lightbox__cover\">\n                                                    <\/div>\n                                            <div class=\"video-lightbox__block no-anchor img_animation\" data-aos>\n                                                        <img decoding=\"async\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/08_Oddschecker.jpg\" alt=\"\" class=\"video-lightbox__cover\">\n                                                    <\/div>\n                                <\/div>\n            <\/div>\n<\/section>\n\n\n<div style=\"height:12.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full full-width-image-parallax\"><img loading=\"lazy\" decoding=\"async\" width=\"2800\" height=\"1850\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Oddschecker-Parallax-03-1.jpg\" alt=\"\" class=\"wp-image-4813\" srcset=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Oddschecker-Parallax-03-1.jpg 2800w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Oddschecker-Parallax-03-1-300x198.jpg 300w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Oddschecker-Parallax-03-1-1024x677.jpg 1024w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Oddschecker-Parallax-03-1-768x507.jpg 768w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Oddschecker-Parallax-03-1-1536x1015.jpg 1536w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Oddschecker-Parallax-03-1-2048x1353.jpg 2048w\" sizes=\"auto, (max-width: 2800px) 100vw, 2800px\" \/><\/figure>\n\n\n\n<div style=\"height:12.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide split-text-item\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#2eb67d\" class=\"has-inline-color\">Inspire<\/mark><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Xhilarate produced numerous taglines for evaluation, with research findings highlighting &#8220;Beat The Odds&#8221; as the most captivating. This chosen tagline profoundly imbues a sense of assurance, reinforcing the emotional gratification experienced when utilizing a platform offering quantified odds comparisons. It instills confidence, reflecting the rewarding sensation users derive from a system that succinctly presents comparative odds, enhancing their decision-making process and overall experience. The resonance of &#8220;Beat The Odds&#8221; extends beyond its initial impact, fostering a strong emotional connection that resonates with users. This tagline encapsulates a promise of empowerment, motivating individuals to make informed choices and find success amidst the uncertainties of sports betting, creating a lasting impression. The enduring essence of &#8216;Beat The Odds&#8217; lies in its ability to transcend the realm of mere words. It becomes a beacon, guiding users through the intricate landscapes of probability, not just in sports betting but in navigating life&#8217;s uncertainties. This tagline encapsulates resilience, urging individuals to embrace challenges and make informed choices, fostering a spirit that resonates far beyond the platform.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:12.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n<section id=\"615\" class=\"video-lightbox__section block-video-lightbox video-lightbox__layout-2\">\n    <div class=\"container\">\n                    <div class=\"video_grid\">\n                                        <div class=\"video-lightbox__block no-anchor img_animation\" data-aos>\n                                                        <img decoding=\"async\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/10_Oddschecker.jpg\" alt=\"\" class=\"video-lightbox__cover\">\n                                                    <\/div>\n                                            <div class=\"video-lightbox__block no-anchor img_animation\" data-aos>\n                                                        <img decoding=\"async\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/11_Oddschecker.jpg\" alt=\"\" class=\"video-lightbox__cover\">\n                                                    <\/div>\n                                            <div class=\"video-lightbox__block no-anchor img_animation\" data-aos>\n                                                        <img decoding=\"async\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/12_Oddschecker.jpg\" alt=\"\" class=\"video-lightbox__cover\">\n                                                    <\/div>\n                                <\/div>\n            <\/div>\n<\/section>\n\n\n<div style=\"height:2.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"615\" class=\"quote_block block-quote-block\">\n    <div class=\"container\">\n        <div class=\"quote_block__inner\" data-aos=\"fade-up\" data-aos-duration=\"1000\">\n                        <div class=\"quote_block__thumb\">\n                <img decoding=\"async\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/13_Oddschecker.jpg\" alt=\"\"\/>\n            <\/div>\n                        <div class=\"quote_block__text\">\n                                <p> Tapping into Xhilarate, a U.S. branding and design firm, to assist us with our rebranding efforts, gave us a connection to a branding team who understood our customer base and the online sports betting market.<\/p>\n                                <div class=\"q_author\">\n                                        \u2013 Craig Balsdon  <span>\/<\/span>\n                                        Head of Int\u2019l. Product  <span>\/<\/span> \n                     Oddschecker                <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"featured_media":637,"parent":0,"template":"","meta":{"_acf_changed":false,"nf_dc_page":""},"service":[54,70,65,64,66,28,68,67,69,71],"partner":[],"class_list":["post-615","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","service-art-direction","service-brand-styleguides","service-branding-strategy","service-competitive-analysis","service-logo","service-look-feel","service-mood-boards","service-stylescapes","service-tagline","service-visual-assets"],"acf":[],"_links":{"self":[{"href":"https:\/\/organicgrid.com\/website_d8c42cae\/wp-json\/wp\/v2\/case-study\/615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/organicgrid.com\/website_d8c42cae\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/organicgrid.com\/website_d8c42cae\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/organicgrid.com\/website_d8c42cae\/wp-json\/wp\/v2\/media\/637"}],"wp:attachment":[{"href":"https:\/\/organicgrid.com\/website_d8c42cae\/wp-json\/wp\/v2\/media?parent=615"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/organicgrid.com\/website_d8c42cae\/wp-json\/wp\/v2\/service?post=615"},{"taxonomy":"partner","embeddable":true,"href":"https:\/\/organicgrid.com\/website_d8c42cae\/wp-json\/wp\/v2\/partner?post=615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}