{"id":488,"date":"2024-05-03T10:28:41","date_gmt":"2024-05-03T10:28:41","guid":{"rendered":"https:\/\/organicgrid.com\/website_d8c42cae\/?post_type=case-study&#038;p=488"},"modified":"2024-07-31T13:33:34","modified_gmt":"2024-07-31T13:33:34","slug":"three-3s-brewing-co","status":"publish","type":"case-study","link":"https:\/\/organicgrid.com\/website_d8c42cae\/case-study\/three-3s-brewing-co\/","title":{"rendered":"Three 3&#8217;s Brewing Co"},"content":{"rendered":"<section id=\"488\" class=\"page-header__section block-page-header\">\n            <div class=\"parallax-image-block\">\n            <a href=\"javascript:void(0);\" class=\"btn-start-project sf-open-2023 tr-delay\" rel=\"nofollow\">\n                <span>start a project<\/span>\n            <\/a>\n            <div class=\"logo-box\">Logo Corner<\/div>\n            <img decoding=\"async\" id=\"banner_6a571712cc982\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Three3s_Hero.webp\" alt=\"three-3s-brewing-co\" data-images=\"[&quot;https:\\\/\\\/organicgrid.com\\\/website_d8c42cae\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Three3s_Hero.webp&quot;]\"  class=\"page-header__img\">\n        <\/div>\n    \t<div class=\"page-header__info tr-delay\">\n\t\t\n\n<h1 class=\"wp-block-heading ph-title pos-lb capt\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#424bff\" class=\"has-inline-color\">Three 3&#8217;s Brewing Co<\/mark><\/h1>\n\n\n\n<h2 class=\"wp-block-heading ph-content pos-lb capt\">Xhilarate proudly introduces an AI propelled innovation, fermenting change at Three 3\u2019s Brewery.<\/h2>\n\n\n\t<\/div>\n\t<a href=\"#scroll-down\" class=\"pos-rb capt scroll-arrow tr-delay\">\n        Scroll Arrow\n        <svg version=\"1.1\" id=\"Layer_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"20.605px\" height=\"24.188px\" viewBox=\"0 0 20.605 24.188\" enable-background=\"new 0 0 20.605 24.188\" xml:space=\"preserve\"> <g> <defs> <rect id=\"SVGID_1_\" y=\"0\" width=\"20.606\" height=\"24.187\"\/> <\/defs> <clipPath id=\"SVGID_2_\"> <use xlink:href=\"#SVGID_1_\"  overflow=\"visible\"\/> <\/clipPath> <path clip-path=\"url(#SVGID_2_)\" fill=\"#6D6D6D\" d=\"M20.443,13.479c-0.106-0.107-0.25-0.17-0.401-0.171 c-0.151-0.002-0.297,0.057-0.404,0.162l-8.768,8.786V6.696V5.571V0.575h-0.001c0.003-0.152-0.056-0.298-0.163-0.406 C10.601,0.061,10.454,0,10.304,0c-0.152,0-0.298,0.061-0.404,0.169C9.792,0.277,9.734,0.423,9.736,0.575v4.996v1.125v15.561 l-8.768-8.786c-0.108-0.105-0.253-0.164-0.405-0.162c-0.151,0.001-0.295,0.063-0.401,0.171C0.057,13.588-0.001,13.734,0,13.885 c0.001,0.151,0.063,0.296,0.171,0.401l9.724,9.724c0.105,0.112,0.253,0.176,0.407,0.177c0.018,0.001,0.035,0.001,0.053,0h0.001 c0.129-0.018,0.248-0.081,0.336-0.177l9.742-9.724c0.107-0.105,0.17-0.25,0.171-0.401C20.607,13.734,20.549,13.588,20.443,13.479\" \/> <\/g> <\/svg>\n\t<\/a>\n<\/section>\n<div id=\"scroll-down\"><\/div>\n\n<script>\n    jQuery(document).ready(function($) {\n        var data_images = $(\"#banner_6a571712cc982\").attr(\"data-images\");\n        if(data_images !== \"\"){\n            data_images = JSON.parse(data_images);\n            if(data_images.length){\n                var number = Math.floor(Math.random()*data_images.length);  \n                var random_img_url = data_images[number];\n                $(\"#banner_6a571712cc982\").attr(\"src\", random_img_url);\n            }\n        }\n    });\n<\/script>\n\n\n<div style=\"height:12.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"488\" class=\"intro__text container block-intro-text\">\n\t\n\n<h2 class=\"wp-block-heading\">Three 3\u2019s, a family-owned brewery in Hammonton, NJ, was bought by the Geller family in 2017. They realized that the name and logo didn\u2019t match their vision, as it originated from the old address, 333 N. Washington St., now irrelevant post-relocation, though still part of the logo. Embracing change, the brewery aimed to enhance each beer&#8217;s appeal. They planned to use vibrant colors, modern fonts, and cutting-edge Generative AI illustrations, customizing visuals for every brew. This transformation promised a fresh, captivating experience for patrons, with lively colors, sleek typography, and innovative artwork tailored to each beer.<\/h2>\n\n\n<\/div>\n\n\n<div style=\"height:12.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"488\" class=\"service_partner_list block-services-and-partners-list\">\n    <div class=\"container\">\n        <div class=\"row\">\n                            <div class=\"col-6\" data-aos=\"fade-up\" data-aos-duration=\"1000\">\n                    <h2>Services<\/h2>\n                    <div class=\"service_list_item\">\n                        <ul>\n                                                        <li>Brand Identity<\/li>\n                                                        <li>Brand Strategy<\/li>\n                                                        <li>Generative AI<\/li>\n                                                        <li>Illustrations<\/li>\n                                                        <li>Interior Design Consultation<\/li>\n                                                        <li>Look &amp; Feel<\/li>\n                                                        <li>Package Design<\/li>\n                                                        <li>Print &amp; Marketing Collateral<\/li>\n                                                        <li>Signage<\/li>\n                                                        <li>Swag<\/li>\n                                                   \n                        <\/ul>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n<div style=\"height:12.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full full-width-image-parallax\"><img loading=\"lazy\" decoding=\"async\" width=\"2800\" height=\"1850\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Three3sBrewery-Parallax-01-1.jpg\" alt=\"\" class=\"wp-image-4774\" srcset=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Three3sBrewery-Parallax-01-1.jpg 2800w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Three3sBrewery-Parallax-01-1-300x198.jpg 300w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Three3sBrewery-Parallax-01-1-1024x677.jpg 1024w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Three3sBrewery-Parallax-01-1-768x507.jpg 768w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Three3sBrewery-Parallax-01-1-1536x1015.jpg 1536w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Three3sBrewery-Parallax-01-1-2048x1353.jpg 2048w\" sizes=\"auto, (max-width: 2800px) 100vw, 2800px\" \/><\/figure>\n\n\n\n<div style=\"height:12.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" style=\"letter-spacing:0.15em;text-transform:uppercase\">Engage<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-color has-link-color has-heading-4-font-size wp-elements-73b6e7ed6717c551ab1d5b4cbaf1dba1\" style=\"color:#686868\"><strong>Three Cheers for Three 3\u2019s<\/strong><br>Crafting a triumphant identity wave infused with rich, threefold symbolism, depth, and profound meaning.<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column split-text-item is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Through stakeholder interviews with owners, staff, distributors, retailers, and customers, alongside a thorough competitive audit of local, regional, and national craft beers, we gleaned valuable insights in our discovery process. These insights informed the creation of a positioning statement, brand archetypes, story, and target audience profiles, shaping a comprehensive creative brief for the rebrand. Following our analysis, we chose to retire the original logo, a hand with three fingers, in favor of a new design that embodies a fun, bold, and family-centered identity. The revamped logo features three number 3\u2019s encircled by an interlocking wave graphic, with the Three 3\u2019s name beneath. Positioned prominently on packaging and materials, it integrates seamlessly with the design system, offering versatility across merchandise, displays, and packaging. This rebranding effort transcended mere visual change, representing a holistic transformation echoing the brand&#8217;s ethos. The new logo, a product of meticulous design rooted in psychology and symbolism, captures the essence Three 3\u2019s aims to convey.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:12.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n<section id=\"488\" class=\"video-lightbox__section block-video-lightbox video-lightbox__layout-2\">\n    <div class=\"container\">\n                    <div class=\"video_grid\">\n                                        <div class=\"video-lightbox__block no-anchor img_animation\" data-aos>\n                                                        <img decoding=\"async\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/02_Three3s.jpg\" alt=\"\" class=\"video-lightbox__cover\">\n                                                    <\/div>\n                                            <div class=\"video-lightbox__block no-anchor img_animation\" data-aos>\n                                                        <img decoding=\"async\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/03_Three3s.jpg\" alt=\"\" class=\"video-lightbox__cover\">\n                                                    <\/div>\n                                            <div class=\"video-lightbox__block no-anchor img_animation\" data-aos>\n                                                        <img decoding=\"async\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/04_Three3s.jpg\" alt=\"\" class=\"video-lightbox__cover\">\n                                                    <\/div>\n                                <\/div>\n            <\/div>\n<\/section>\n\n\n<div style=\"height:12.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full full-width-image-parallax\"><img loading=\"lazy\" decoding=\"async\" width=\"2800\" height=\"1850\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Three3sBrewery-Parallax-02-1.jpg\" alt=\"\" class=\"wp-image-4775\" srcset=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Three3sBrewery-Parallax-02-1.jpg 2800w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Three3sBrewery-Parallax-02-1-300x198.jpg 300w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Three3sBrewery-Parallax-02-1-1024x677.jpg 1024w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Three3sBrewery-Parallax-02-1-768x507.jpg 768w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Three3sBrewery-Parallax-02-1-1536x1015.jpg 1536w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Three3sBrewery-Parallax-02-1-2048x1353.jpg 2048w\" sizes=\"auto, (max-width: 2800px) 100vw, 2800px\" \/><\/figure>\n\n\n\n<div style=\"height:12.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide split-text-item\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Excite<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Gellers have released 217 beers, involving the entire team in naming them, often inspired by pop culture. Noteworthy names like Back To Reality, Bender Blender, Solstice, White Noiz, and P.B. &amp; Cookies boast captivating hero images that excite and intrigue customers. We crafted label designs to align with beer names, sparking interest whether at the Three 3\u2019s taproom, a bar, or home. To enhance creativity, Xhilarate incorporated Midjourney, an AI-technology tool, along with Adobe Photoshop and Illustrator, for developing and ideating illustrations. As early AI adopters, we realized its potential in bringing our vision to life and meeting client objectives. The Back To Reality label pays homage to Back to the Future with a futuristic theme, while the Pitter Patter label depicts a dramatic scene of a dog guarding a house. This fusion of art and AI elevates the beer experience. The label designs showcased a creative fusion of AI-generated illustrations with thematic beer names, enticing customers whether at the Three 3\u2019s taproom, bars, or home. This artful blend elevated the overall beer experience. This artistic integration enhanced the brand&#8217;s storytelling, leaving a lasting impression that resonated with patrons, fostering a deeper connection with Three 3\u2019s diverse range of brews.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:12.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n<section id=\"488\" class=\"video-lightbox__section block-video-lightbox video-lightbox__layout-1\">\n    <div class=\"container\">\n                    <div class=\"video_grid\">\n                                        <div class=\"video-lightbox__block  img_animation\" data-aos>\n                                                        <a data-fancybox href=\"https:\/\/vimeo.com\/926102029\" class=\"overlay-link\">Overlay Link<\/a>\n                                                        <img decoding=\"async\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/09_05_Three3s.jpg\" alt=\"\" class=\"video-lightbox__cover\">\n                                                        <div class=\"capt pos-lb\">Community Living<\/div>\n                                                        <button class=\"btn watch-video-btn\">Watch Video <\/button>\n                                                    <\/div>\n                                            <div class=\"video-lightbox__block no-anchor img_animation\" data-aos>\n                                                        <img decoding=\"async\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/07_Three3s.jpg\" alt=\"\" class=\"video-lightbox__cover\">\n                                                    <\/div>\n                                            <div class=\"video-lightbox__block no-anchor img_animation\" data-aos>\n                                                        <img decoding=\"async\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/08_Three3s.jpg\" alt=\"\" class=\"video-lightbox__cover\">\n                                                    <\/div>\n                                <\/div>\n            <\/div>\n<\/section>\n\n\n<div style=\"height:12.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full full-width-image-parallax\"><img loading=\"lazy\" decoding=\"async\" width=\"2800\" height=\"1850\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Three3sBrewery-Parallax-03-1.jpg\" alt=\"\" class=\"wp-image-4776\" srcset=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Three3sBrewery-Parallax-03-1.jpg 2800w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Three3sBrewery-Parallax-03-1-300x198.jpg 300w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Three3sBrewery-Parallax-03-1-1024x677.jpg 1024w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Three3sBrewery-Parallax-03-1-768x507.jpg 768w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Three3sBrewery-Parallax-03-1-1536x1015.jpg 1536w, https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/Three3sBrewery-Parallax-03-1-2048x1353.jpg 2048w\" sizes=\"auto, (max-width: 2800px) 100vw, 2800px\" \/><\/figure>\n\n\n\n<div style=\"height:12.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide split-text-item\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Inspire<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The cohesive and consistent look\/feel of the brand translates incredibly well from packaging to on-premises beer taps and promotions to a range of Three 3\u2019s merchandise. The rebrand will also serve as the catalyst for the planning and design of a new taproom. The immediate reaction has been very positive, with Three 3\u2019s receiving considerable positive feedback from customers, liquor store managers, distribution partners and fellow breweries. Customers, liquor store managers, distribution partners, and breweries have lauded the rebrand&#8217;s seamless transition and impactful resonance. Excitement brews as Three 3\u2019s prepares to unveil their upcoming taproom, envisioned to embody the rebrand&#8217;s spirit\u2014a vibrant, inviting space that extends the brand&#8217;s cohesive aesthetic to offer patrons an immersive experience. This positive reception not only validates the rebrand&#8217;s success but also sets the stage for continued growth and elevated brand loyalty across diverse touchpoints.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:12.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n<section id=\"488\" class=\"video-lightbox__section block-video-lightbox video-lightbox__layout-2\">\n    <div class=\"container\">\n                    <div class=\"video_grid\">\n                                        <div class=\"video-lightbox__block no-anchor img_animation\" data-aos>\n                                                        <img decoding=\"async\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/10_Three3s.jpg\" alt=\"\" class=\"video-lightbox__cover\">\n                                                    <\/div>\n                                            <div class=\"video-lightbox__block no-anchor img_animation\" data-aos>\n                                                        <img decoding=\"async\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/11_Three3s.jpg\" alt=\"\" class=\"video-lightbox__cover\">\n                                                    <\/div>\n                                            <div class=\"video-lightbox__block no-anchor img_animation\" data-aos>\n                                                        <img decoding=\"async\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/12_Three3s.jpg\" alt=\"\" class=\"video-lightbox__cover\">\n                                                    <\/div>\n                                <\/div>\n            <\/div>\n<\/section>\n\n\n<div style=\"height:2.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"488\" class=\"quote_block block-quote-block\">\n    <div class=\"container\">\n        <div class=\"quote_block__inner\" data-aos=\"fade-up\" data-aos-duration=\"1000\">\n                        <div class=\"quote_block__thumb\">\n                <img decoding=\"async\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/05\/13_Three3s.jpg\" alt=\"\"\/>\n            <\/div>\n                        <div class=\"quote_block__text\">\n                                <p>From the overall logo design and accompanying iterations to the packaging design, Xhilarate killed it!<\/p>\n                                <div class=\"q_author\">\n                                        \u2013 Diane Geller  <span>\/<\/span>\n                                        Partner  <span>\/<\/span> \n                    Three 3\u2019s Brewing Co                <\/div>\n                                <div class=\"read_more_img\">\n                    <a href=\"https:\/\/clutch.co\/profile\/xhilarate#review-218288\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/organicgrid.com\/website_d8c42cae\/wp-content\/uploads\/2024\/04\/quote-readmore-clutch-img.svg\" alt=\"\" \/><\/a>\n                <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"featured_media":555,"parent":0,"template":"","meta":{"_acf_changed":false,"nf_dc_page":""},"service":[4,3,29,6,34,28,30,8,12,31],"partner":[],"class_list":["post-488","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","service-brand-identity","service-brand-strategy","service-generative-ai","service-illustrations","service-interior-design-consultation","service-look-feel","service-package-design","service-print-marketing-collateral","service-signage","service-swag"],"acf":[],"_links":{"self":[{"href":"https:\/\/organicgrid.com\/website_d8c42cae\/wp-json\/wp\/v2\/case-study\/488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/organicgrid.com\/website_d8c42cae\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/organicgrid.com\/website_d8c42cae\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/organicgrid.com\/website_d8c42cae\/wp-json\/wp\/v2\/media\/555"}],"wp:attachment":[{"href":"https:\/\/organicgrid.com\/website_d8c42cae\/wp-json\/wp\/v2\/media?parent=488"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/organicgrid.com\/website_d8c42cae\/wp-json\/wp\/v2\/service?post=488"},{"taxonomy":"partner","embeddable":true,"href":"https:\/\/organicgrid.com\/website_d8c42cae\/wp-json\/wp\/v2\/partner?post=488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}