The new sans-serif logo emphasizes the brand’s professional and science-based positioning. A dark green color (peacock) emphasizes the professional heritage of the brand, which is then balanced by a mint green color which reinforces the product’s primary end benefit. Coral and Indigo secondary colors are used throughout all applications to heighten user experience. The new overall look and feel has been adapted to all touch points including packaging, website, collateral and social and digital media.
